Ozzi

Ozzi

Client
Ozzi, a dog food delivery service

My Role
UX/UI Designer

Tools Used
Figma, Illustrator

The Product
Ozzi is a gourmet, customizable dog food delivery service. They strive to deliver healthy, pre-portioned dog food that is fresh and has transparent ingredients that all dog parents can trust. The service allows you to input all of your pet’s info to receive a custom meal plan based on characteristics such as their breed, age, weight, and activity level. Ozzi targets customers who want something better for their dogs than kibble, but don’t have the time to prepare homemade food for their dog.

Problem
There is not enough healthy dog food options out there that are transparent about their ingredients, are pre-portioned according to the dog’s specific characteristics, and that can be delivered on a reoccurring schedule.

Solution
Design a website that can be accessed across all devices for Ozzi that allows users to customize a meal plan for their dog and be delivered on a cadence that works for them.

 

Customer Journey Map and Persona

 

Design